With the advancement in technology, digital tools have been deployed in almost every sector. Even the entrepreneurs who want to make a difference are targeting the niches across various sectors in the business ecosystem. One such sector is travel tech and it is growing rapidly.
We recently attended Travelmedia Congres in Brugge to meet with hoteliers and exchange insights with other hospitality industry experts. Those who attended got to see trivago data on traveler search behavior, learn about the importance of affordable and intuitive hotel technology, connect with travel experts, and gain access to the latest insights on hotel marketing. For those not able to attend the Travelmedia Congres 2017, here are three takeaways that every hotelier should be aware of when marketing their hotels, wherever they are in the world.